{"id":1222,"date":"2021-04-14T16:45:03","date_gmt":"2021-04-14T21:45:03","guid":{"rendered":"https:\/\/www.webfxonline.com\/?p=1222"},"modified":"2021-05-07T15:41:31","modified_gmt":"2021-05-07T20:41:31","slug":"class-action-lawsuit-accuses-whole-foods-of-false-deceptive-and-misleading-labeling-of-sparkling-water","status":"publish","type":"post","link":"https:\/\/www.webfxonline.com\/?p=1222","title":{"rendered":"Class Action Lawsuit Accuses Whole Foods of \u2018False, Deceptive, and Misleading\u2019 Labeling of Sparkling Water"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay controls poster=\"https:\/\/www.webfxonline.com\/wp-content\/uploads\/2021\/04\/BB1fEFkY.img_.jpg\" src=\"https:\/\/www.webfxonline.com\/wp-content\/uploads\/2021\/04\/Makers-of-LaCroix-hit-with-lawsuit-alleging-their-sparkling-water-contains-synthetic-ingredients-including-a-cockroach-in.mp4\"><\/video><\/figure>\n\n\n\n<p>When life gives you lemons, you make lemonade. When a multinational supermarket chain allegedly represents one of its products is made with real lemons but instead allegedly gives you lemon \u201ctaste\u201d derived from a non-lemon source, you file a federal lawsuit accusing the company of deceptively labeling said product.<\/p>\n\n\n\n<p>That\u2019s what happened to Whole Foods this week, when a proposed class action lawsuit was filed in the U.S. District Court for the Southern District of New York (SDNY) accusing the grocer of \u201cfalse, deceptive, and misleading\u201d labeling of its \u201cLemon Raspberry Italian Sparkling Mineral Water.\u201d<\/p>\n\n\n\n<p>According to the class action complaint filed by attorney&nbsp;<strong>Spencer Sheehan&nbsp;<\/strong>on behalf of plaintiff&nbsp;<strong>Kevin Kelly<\/strong>&nbsp;and other purchasers, the sparkling water\u2019s \u201cLemon Raspberry\u201d verbiage, when coupled with accompanying pictures of fresh lemons and fresh raspberries, is specious because the sparkling water \u201clacks an appreciable amount of these ingredients.\u201d (You may remember Sheehan as the attorney&nbsp;who filed suit against&nbsp;King\u2019s Hawaiian on Christmas Day for not actually making the product in Hawaii).<\/p>\n\n\n\n<p id=\"continueReadBreak\">\u201cContrary to the representations, the Product does not contain an appreciable amount of lemon and raspberry ingredients, nor is its flavor only and\/or predominantly from lemons and raspberries,\u201d the lawsuit alleges. \u201cThe front label statement, \u2018With Organic Flavors,\u2019 fails to disclose that these organic flavors consist of non-lemon and non-raspberry flavors and that the Product lacks real lemon and raspberry.\u201d<\/p>\n\n\n\n<p>The ingredient listing \u2014 which says the product contains \u201ccarbonated mineral water\u201d and \u201corganic natural flavors (raspberry, lemon)\u201d \u2014 also fails to cure the alleged misrepresentation because the sparkling water\u2019s flavor mainly comes from \u201cfruits other than lemons and raspberries,\u201d the lawsuit claims.&nbsp; From court document, at length:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>First, while it purports to tell consumers that the \u201cOrganic Natural Flavors\u201d may contain some raspberry and lemon flavor, it fails to tell them it mainly consists of flavors from fruits other than lemons and raspberries.<\/p><p>\u201c[Organic] Natural Flavor\u201d is the term used where multiple extractives from real fruit ingredients, along with additives and solvents, are combined in a laboratory.<\/p><p>Second, consumers will not understand why the parenthetical lists only \u201cRaspberry\u201d and \u201cLemon,\u201d and will reasonably expect these ingredients in the Product.<\/p><p>Because lemon oil and raspberry oil or raspberry extract are not separately identified ingredients, it means that any real lemon or raspberry flavoring is at most a&nbsp;<em>de minimis<\/em>&nbsp;or a trace amount and is part of the \u201cOrganic Natural Flavor.\u201d ingredient.<\/p><p>According to flavor expert Bob Holmes, \u201cIf you were getting all the flavor depth of the lemon [or raspberry] itself, the label would likely read \u2018lemon juice\u2019 or \u2018lemon oil,\u2019 not \u2018natural lemon flavor.\u2019\u201d<\/p><p>The Product\u2019s \u201cOrganic Natural Flavor\u201d instead consists of flavor compounds which imitate the taste provided by lemons and raspberries.<\/p><p>These compounds are cheaper than using real lemons and raspberries, and more concentrated, so less of these ingredients needs to be used.<\/p><\/blockquote>\n\n\n\n<p>\u201cThe Product lacks a characteristic lemon and raspberry taste,\u201d the lawsuit goes on to claim.<\/p>\n\n\n\n<p>The complaint also alleges that if the sparkling water were to be tested in a lab, the results would support the notion that real raspberries were not used to flavor the beverage. Instead, they results would allegedly show (under this prediction) that one of \u201cat least 30 compounds\u201d that give raspberry oil or raspberry extract there flavor.<\/p>\n\n\n\n<p>\u201cLab analysis [would reveal] a relative abundance of raspberry ketone compared to the other key odor-active compounds, which indicates a&nbsp;<em>de minimis<\/em>&nbsp;amount of real raspberry,\u201d the suit alleges. \u201cThe Product lacks an authentic raspberry taste because though it may contain raspberry ketones, it lacks the complementary flavor compounds.\u201d<\/p>\n\n\n\n<p>Consumers may additionally value the nutritional value provided by having real lemons and raspberries in a product, the suit claimed, noting that lemons are high in vitamin C and raspberries contain omega-3 fatty acids.<\/p>\n\n\n\n<p>Again, from the lawsuit document:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Defendant\u2019s omission and failure to disclose the relative absence of lemon and raspberry ingredients is deceptive and misleading to consumers.<\/p><p>Reasonable consumers must and do rely on defendant to honestly describe the components of the Product.<\/p><p>[ . . . ]<\/p><p>Defendant misrepresented the Products through affirmative statements, half-truths, and omissions.<\/p><p>Defendant sold more of the Product and at a higher price than it would have in absence of this misconduct, resulting in additional profits at the expense of consumers.<\/p><p>Had plaintiff and the proposed class members known the truth, they would not have bought the Product or would have paid less for it.<\/p><\/blockquote>\n\n\n\n<p>In a statement to Law&amp;Crime, Sheehan said the current pandemic has made consumer health considerations a top priority in selecting food products.<\/p>\n\n\n\n<p>\u201cEspecially now when consumers are seeking ingredients with tangible benefits for their well-being, it\u2019s not fair to deprive them of the full nutritional value they expect from a product,\u201d he said.<\/p>\n\n\n\n<p>The suit is seeking an order directing Whole Foods to correct its label, restitution for members of the class, and monetary damages of an unknown amount. It alleges violations of New York State\u2019s Consumer Protection Statutes, breaches of various warranties, negligent misrepresentation, fraud, and unjust enrichment.<\/p>\n\n\n\n<p>Whole Foods said the company does not comment on pending litigation.<\/p>\n\n\n\n<p>Read the full lawsuit below.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.scribd.com\/document\/502922566\/Whole-Foods-Complaint#from_embed\" target=\"_blank\" rel=\"noreferrer noopener\">Whole Foods Complaint<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/www.scribd.com\/user\/305986999\/Law-Crime#from_embed\" target=\"_blank\" rel=\"noreferrer noopener\">Law&amp;Crime<\/a>&nbsp;on Scribd<\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_1222\" class=\"pvc_stats all  \" data-element-id=\"1222\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.webfxonline.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>When life gives you lemons, you make lemonade. When a multinational supermarket chain allegedly represents one of its products is made with real lemons but instead allegedly gives you lemon \u201ctaste\u201d derived from a non-lemon <a class=\"mh-excerpt-more\" href=\"https:\/\/www.webfxonline.com\/?p=1222\" title=\"Class Action Lawsuit Accuses Whole Foods of \u2018False, Deceptive, and Misleading\u2019 Labeling of Sparkling Water\">[read more]<\/a><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1222\" class=\"pvc_stats all  \" data-element-id=\"1222\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.webfxonline.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<\/div>","protected":false},"author":1,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":{"0":"post-1222","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-business","8":"category-news","9":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Class Action Lawsuit Accuses Whole Foods of \u2018False, Deceptive, and Misleading\u2019 Labeling of Sparkling Water -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webfxonline.com\/?p=1222\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Class Action Lawsuit Accuses Whole Foods of \u2018False, Deceptive, and Misleading\u2019 Labeling of Sparkling Water -\" \/>\n<meta property=\"og:description\" content=\"When life gives you lemons, you make lemonade. 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